Adidas to end IAAF sponsorship deal early following athletics doping scandal – reports – talkSPORT

In Atletics


Adidas to end IAAF sponsorship deal early following athletics doping scandal - reports

IAAF headquarters

Adidas is ending its sponsorship deal with athletics’ world governing body in the wake of the doping scandal, according to reports.

The sportswear giant has told the International Association of Athletics Federation (IAAF) it is terminating its contract four years early, the BBC said.

The move comes after a damning report by the World Anti-Doping Agency (WADA) said the London 2012 Olympic Games was “sabotaged” by “state-sponsored” Russian doping.

Sources told the BBC that the decision will result in tens of millions of dollars in lost income to the IAAF, which is led by Lord Coe.

An Adidas spokeswoman refused to comment on whether the company was ending its deal as the IAAF’s biggest sponsor.

But she said: “As you know, Adidas has a clear anti-doping policy in place. Therefore, we are in close contact with the IAAF to learn more about their reform process.”

An IAAF spokesman told the BBC: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Adidas is also the oldest commercial partner of world football’s governing body, FIFA, which is embroiled in its own corruption scandal.

The IAAF has been engulfed in a doping scandal over the last year, with a second WADA independent commission report saying “the IAAF Council could not have been unaware of the extent of doping in athletics and the non-enforcement of applicable anti-doping rules.”

If the reports are confirmed, they will serve a huge blow to IAAF president Lord Coe, who succeeded Lamine Diack in the role in August last year.
 

Join Our Newsletter!

Love Daynight? We love to tell you about our new stuff. Subscribe to newsletter!

You may also read!

Black Friday Deal Round Up – 2019

Annmarie Skincare  Who they are: Organic, natural skincare products—perfect to nourish your dry winter skin or give as a stocking

Read More...

The Trump reality show: NATO edition

It was an abrupt and surprising end to the two-day gathering of world leaders, with Trump declining to take

Read More...

Trump Blocked Key Impeachment Witnesses. Should Congress Wait?

WASHINGTON — Are House Democrats making a mistake by moving swiftly to impeach President Trump when some facts remain

Read More...

Mobile Sliding Menu