Elizabeth Arden Has Rebranded Their Iconic Red Door Spa for Millenials

In Fashion


Photography courtesy of Facebook/The Red Door by Elizabeth Arden

A major rebrand for Elizabeth Arden’s Red Door spa, a new clean beauty podcast from Goop and more news you need

Red Door Salon Gets Rebrand As Millennial-Friendly ‘Wellness Destination’

Formerly part of the Elizabeth Arden family, the Red Door Salon and Spa has been remade into a wellness-focused destination under the moniker of Mynd as of July 23. It’s a clear effort to attract a younger generation of spa-goers, with products from lines like Dr. Dennis Gross, gender neutral offerings geared towards the self-care category, and a new, more modern look. A pop-up on the redesigned website describes the new iteration of Red Door as “a new self-care journey with the same perks, programs, and people” and notes that some locations will continue to operate under the Red Door name through fall 2019. It’s a major move for Elizabeth Arden, whose founder first opened the doors of the Fifth Avenue Red Door salon in New York City in 1910, its red hue then a symbol of female independence.

Goop’s Clean Beauty Podcast Has Hit the Airwaves

The inaugural episode of Goop’s beauty podcast, dubbed The Beauty Closet (which curiously, is the same name of co-host Jean Godfrey-June’s former column in Lucky Magazine) dropped this week. Along with fellow beauty editor Megan O’Neill—”coworkers and good friends who love a great tip almost as much as they love clean, non-toxic beauty and chatting with the world’s top beauty experts”—Godfrey-June and O’Neill talked to Gwyneth herself about what it means to be “in GP’s words, ‘f*ckable,’ non-toxic beauty, the role diversity plays at goop HQ, crow’s feet, the weird workings of fame on the sense of self, and the upgrade we all get around age forty.” There was a whole lot of fangirling, and not a lot of direction, so hopefully things start to take better shape as time goes on?

Liv Tyler Takes Viewers Through Not-At-All-Excessive 25-Step Beauty Routine

As part of Vogue’s celebrity beauty video series, Liv Tyler has taken viewers into her bathroom to walk through her 25-step routine. The segment kicks off with the actress tying her hair back in a scrunchie made of Hermès silk—because what else?—and moves on to a seriously involved process of cleansing (Sarah Chapman Skinesis Lash Boosting Eye Cleanse, followed by Chidoriya Hydrating Facial Soap and Astara’s Blue Flame Purification Mask), hydrating masks, serums, oils, tools and moisturizers (Dr. Barbara Sturm Deep Hydrating Mask, Lord Jones Royal Oil, Dr. Barbara Sturm Hyaluronic Serum,  Sarah Chapman Skinesis FacialiftTalika Eye Therapy Patches, Rodin Olio Lusso Luxury Face Oil, Avène Rich Compensating Cream and Sisley-Paris Floral Spray Mist), and boosters (Dr. Barbara Sturm Glow Drops). Next comes makeup, with a tinted moisturizer (By Terry Cellularose Moisturizing CC Cream), highlighter (Glossier Haloscope Highlighter), concealer (Rodial Diamond Liquid Concealer), blush (MAC Powder Blush), face powder (Prisme Visage Perfecting Face Powder), lip balm (Le Rouge Perfecto Beatifying Lip Balm) and brow pencil and gel (Kevyn Aucoin The Precision Brow Pencil and Glossier Boy Brow). But wait—there’s more: eyeshadow (Decorté Eye Glow Gem Glossy Eye Color), mascara (Clinique High Impact Waterproof Mascara), lip colour (Rodin + Vanessa Traina Collection Luxury Lip & Cheek Oil and Glossier Generation G) plus a dusting of powder (Charlotte Tilbury Filmstar Bronze & Glow Contour Duo). Tyler calls this her “natural everyday makeup look where I’m trying to look like I have no makeup on, but I do have makeup on.” Hate to see what her nighttime look involves.



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